book your party!

Privacy Policy

Emerald Star Parties and Events (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, submit a booking enquiry, or hire our party equipment.

We are the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. The Personal Data We Collect

When you interact with us through our website, forms, or messages, we may collect the following personal information:
  • Identity Data: Your full name and title.
  • Contact Data: Your billing address, delivery address, email address, and telephone number.
  • Event Data: Your child’s name, age, gender (if required for styling purposes), and the date of the requested event.
  • Financial Data: Bank account details used to process deposits, hire fees, and damage refunds. Note: We do not store credit or debit card details on our servers.
  • Marketing Data: Your preferences regarding receiving updates or promotional offers from us.

2. How and Why We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we use your data for the following purposes:
  • To Process Bookings: To manage your enquiries, deliver and install rental equipment, and handle payments (Performance of a Contract).
  • To Communicate Safely: To send you 24-hour pre-arrival reminders, emergency contact details, and post-event review requests (Performance of a Contract / Legitimate Interests).
  • Legal Compliance: To maintain records for tax, insurance, and accounting purposes (Legal Obligation).
  • Promotional Content: With your explicit consent, we may use photos of your party setup on our website or social media channels (Consent).

3. Data Retention: How Long We Keep It

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for. By UK law, we must keep basic information about our customers (including Contact, Identity, and Financial Data) for six years after they cease being customers for tax and accounting purposes.

4. Data Security and Sharing

  • Security: We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, altered, or accessed in an unauthorised way.
  • Third-Party Sharing: We do not sell your personal data to third parties. We only share data with trusted service providers necessary to run our business, including:
    • Our website hosting and contact form platform.
    • Our secure payment processors (e.g., Stripe, PayPal, or your bank via direct transfer).
    • Our business insurance broker (in the event of a damage claim).

5. Your Legal Rights

Under the UK GDPR, you have the right to:
  • Access the personal data we hold about you.
  • Request correction of any inaccurate or incomplete data.
  • Request erasure of your data (where we are no longer legally required to hold it).
  • Withdraw consent at any time where we are relying on consent to process your data (e.g., removing a promotional photo from our website).

6. Contact Us

If you have any questions about this Privacy Policy or wish to exercise any of your legal rights, please contact us at: